Superfine merino wool is naturally temperature regulating, snuggly and soft.

100% merino wool clothing and sleepwear brands for babies, kids and adults in the U.K. Loved by generations around the world because merino is hypoallergenic, easy to care for, warm and durable.

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About us

Natural Parent Magazine spoke to founder Julia about merino wool, textile science and why she wants more UK families to discover the fibre New Zealanders have trusted for generations.

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Coming up

We had such a great time at The Baby Show ExCeL London in March we will also be at Olympia London from Friday 23 - Sunday 25 October on stand NK15. We're giving away tickets and will have show specials going on so come and meet Julia to learn more about merino wool and feel how soft it is!

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