Superfine merino wool is naturally temperature regulating, snuggly and soft.
100% merino wool clothing and sleepwear brands for babies, kids and adults in the U.K. Loved by generations around the world because merino is hypoallergenic, easy to care for, warm and durable.
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Baby Merino
Merino wool baby clothing for comfort in every season Made from 100%...
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Kids' Merino
Merino wool clothing for kids, designed for everyday comfort Our kids’ merino...
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Women's Merino
Merino wool clothing for women, designed for everyday comfort Our women’s merino...
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Merino Base Layers
Explore our range of 100% merino wool base layers from boutique brands:...
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Golf-Ready Merino
Merino wool is ideal for golf, offering warm but breathable comfort, temperature...
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Men's Merino
Merino wool clothing for men, designed for everyday comfort Our men’s 100%...
Customers are saying
Best Sellers
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100% Merino Wool Baby Little Lamb Starter Set - Grey Lavender
Regular price £88.00 GBPRegular priceSale price £88.00 GBP -
Women's Merino Wool Thermal Camisole - Mauve
Regular price £39.00 GBPRegular priceSale price £39.00 GBP -
Merino Kids Long-sleeve Tee - Balsam Green
Regular price £28.00 GBPRegular priceSale price £28.00 GBP -
Merino Wool Baby Knee-High Socks
Regular price £12.50 GBPRegular priceSale price £12.50 GBP -
Merino Wool Baby Footless Onesie – Printed
Regular price £33.00 GBPRegular priceSale price £33.00 GBP -
100% Merino Wool Baby Beanie Hat
Regular price £13.00 GBPRegular priceSale price £13.00 GBP -
Babu Merino Kids Pyjama Set - Plum Stripe
Regular price £49.00 GBPRegular priceSale price £49.00 GBP -
Men's Merino Long-sleeve Base Layer - Gibraltar Blue
Regular price £60.00 GBPRegular priceSale price £60.00 GBP -
Women's Merino Wool Heavyweight Trouser Legging - Black
Regular price £165.00 GBPRegular priceSale price £165.00 GBP
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New to Merino Wool? The Best Merino Clothing to...
New to merino wool and wondering where to start? From cosy merino socks and versatile base layers to baby beanies, children’s tees and women’s vests, discover the easiest ways to...
New to Merino Wool? The Best Merino Clothing to...
New to merino wool and wondering where to start? From cosy merino socks and versatile base layers to baby beanies, children’s tees and women’s vests, discover the easiest ways to...
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What I Wear over Summer (Spoiler Alert: It's No...
I love merino wool but I also love other natural fibres in the hotter weather. My wardrobe is a mixed bag and I share my approach and a few tips...
What I Wear over Summer (Spoiler Alert: It's No...
I love merino wool but I also love other natural fibres in the hotter weather. My wardrobe is a mixed bag and I share my approach and a few tips...
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Why Pasifika Fest UK Matters to Me as a New Zea...
Next weekend, yes merino will be trading at the inaugural Pasifika Fest UK, and while I'm looking forward to meeting people and sharing our products, the event means something more...
Why Pasifika Fest UK Matters to Me as a New Zea...
Next weekend, yes merino will be trading at the inaugural Pasifika Fest UK, and while I'm looking forward to meeting people and sharing our products, the event means something more...
About us
Natural Parent Magazine spoke to founder Julia about merino wool, textile science and why she wants more UK families to discover the fibre New Zealanders have trusted for generations.
Coming up
We had such a great time at The Baby Show ExCeL London in March we will also be at Olympia London from Friday 23 - Sunday 25 October on stand NK15. We're giving away tickets and will have show specials going on so come and meet Julia to learn more about merino wool and feel how soft it is!








