• Baby

    Baby

    Merino wool baby clothing for comfort in every season Made from 100%...

  • Women

    Women

    Merino wool clothing for women, designed for everyday comfort Our women’s merino...

  • Kids

    Kids

    Merino wool clothing for kids, designed for everyday comfort Our kids’ merino...

  • Men

    Men

    Merino wool clothing for men, designed for everyday comfort Our men’s merino...

  • Accessories

    Accessories

    Merino wool accessories for everyday comfort Our merino wool accessories are designed...

  • Gifts

    Gifts

    Thoughtful merino wool gifts for babies Our collection of merino wool baby...

Meet Julia...

I started yes merino in 2025 after struggling to find practical merino wool clothing in the UK that worked for everyday life and unpredictable weather.

Growing up in New Zealand, where merino wool is widely loved, and with a degree in textile science, I understand why it’s so versatile and comfortable. As a mum, I value the peace of mind of knowing babies and children are warm without overheating.

I’ve curated a small collection of merino wool baby clothes, children’s clothing and adult essentials - working with high-quality brands, many from New Zealand and exclusive to the UK.

More about merino wool