Growing up in New Zealand, where merino wool is widely loved, and with a degree in textile science, I understand why merino wool is naturally versatile, durable and comfortable. As a mum, I value the peace of mind of knowing babies and children are warm and comfortable in merino. I wear merino wool because it's easy to layer and I don't have to wash it every time!

yes merino brings together 100% merino wool baby and children’s clothing with some adult essentials, perfect for the changeable UK climate and lifestyle. All our brands have a special connection to New Zealand and most are exclusive to the UK. With rural backgrounds, we also know what it means to be genuinely committed to animal welfare and we pride ourselves on this as well as exceptional quality garments.

I grew up in retail and honestly, I'm still getting used to e-commerce, so please don't hesitate to get in touch if you need a hand finding the perfect merino. You can find me at pop-ups and markets throughout the year in and around London too. Follow on @yesyesmerino for more.

Enjoy!