Naturally temperature regulating, warm and soft.
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Baby Merino
Merino wool baby clothing for comfort in every season Made from 100%...
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Kids' Merino
Merino wool clothing for kids, designed for everyday comfort Our kids’ merino...
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Women's Merino
Merino wool clothing for women, designed for everyday comfort Our women’s merino...
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Merino Base Layers
Explore our range of 100% merino wool base layers from boutique brands:...
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Golf-Ready Merino
Merino wool is ideal for golf, offering warm but breathable comfort, temperature...
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Men's Merino
Merino wool clothing for men, designed for everyday comfort Our men’s 100%...
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Merino Baby Bundler Gown
Regular price £35.50 GBPRegular price -
Babu Merino Kids Pyjama Set - Plum Stripe
Regular price £49.00 GBPRegular price -
Men's Merino Long-sleeve Base Layer - Gibraltar Blue
Regular price £60.00 GBPRegular price -
100% Merino Wool Baby Little Lamb Starter Set - Grey Lavender
Regular price £96.00 GBPRegular price -
Merino Wool Baby Knee-High Socks
Regular price £12.50 GBPRegular price -
Women's Merino Wool Thermal Camisole - Mauve
Regular price £39.00 GBPRegular price -
Merino Kids Long-sleeve Tee - Balsam Green
Regular price £28.00 GBPRegular price -
Merino Wool Baby Footless Onesie – Printed
Regular price £33.00 GBPRegular price -
100% Merino Wool Baby Beanie Hat
Regular price £13.00 GBPRegular price
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Lamington Merino Wool Baby Socks: The Kiwi Sock...
Meet the iconic New Zealand baby socks that actually stay on! Discover why Lamington merino wool socks are a Kiwi parenting favourite, how they keep little toes cosy and why...
Lamington Merino Wool Baby Socks: The Kiwi Sock...
Meet the iconic New Zealand baby socks that actually stay on! Discover why Lamington merino wool socks are a Kiwi parenting favourite, how they keep little toes cosy and why...
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What Should Babies Wear to Bed in Autumn?
Baby sleeping bags are now firmly on the newborn essentials list in the United Kingdom. They’re easy to get on and off, they can’t be kicked off in the middle...
What Should Babies Wear to Bed in Autumn?
Baby sleeping bags are now firmly on the newborn essentials list in the United Kingdom. They’re easy to get on and off, they can’t be kicked off in the middle...
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New to Merino Wool? The Best Merino Clothing to...
New to merino wool and wondering where to start? From cosy merino socks and versatile base layers to baby beanies, children’s tees and women’s vests, discover the easiest ways to...
New to Merino Wool? The Best Merino Clothing to...
New to merino wool and wondering where to start? From cosy merino socks and versatile base layers to baby beanies, children’s tees and women’s vests, discover the easiest ways to...
About us
Natural Parent Magazine spoke to founder Julia about merino wool, textile science and why she wants more UK families to discover the fibre New Zealanders have trusted for generations.