About

yes merino was established in 2025 to make it easier to find merino wool clothing and lifestyle products in the United Kingdom. We aim to share responsibly-sourced merino wool brands and make it easier for everyone to fall in love with the comfort and sustainable benefits of merino wool.

Julia founded yes merino in South London between school runs. She grew up in rural New Zealand with pet lambs and games of hide-and-seek beneath the racks of her parents’ third-generation clothing store. The clothing and textile science degree she did many moons ago embedded her love of merino wool. 

We're still very new around here so please get in touch on our contact page to share any feedback including brands or products you'd love to see at yes merino. 

Follow us on instagram too! @yesyesmerino

Thanks for your support so far.

P.S Yep, we've used a bit of artificial intelligence to make things look a bit snazzier while we get things going. It also protects children. It's a great stopgap that helps get us to a place where we can support creative talent.