About yes merino

   

yes merino was established in late 2025 to make merino wool clothing for all the family easier to find in the United Kingdom. We bring some new, beautiful, established merino wool brands to the U.K. to share the comfort and natural benefits of merino wool, loved by generations, around the world. 

The brands we stock are all small, family-run businesses with a range of certifications. All have a strong connection to New Zealand, where merino wool is part of everyday culture. Babies are gifted it, kids thrash it and adults rely on it throughout the year.

It's really important to us all that the sheep are cared for, the supply-chain understood and everyone involved treated fairly so having various certifications and commitments from our brands is key to our values and success. 

Julia founded yes merino in South London between school runs. She grew up in rural New Zealand with orphan pet lambs from a neighbouring farm. There were also games of hide-and-seek beneath the racks of her parents’ third-generation clothing store. The clothing and textile science degree she did many moons ago embedded her love of merino wool - she even wore a 100% merino wool dress to Graduation dinner!

Coming to the U.K in 2012, Julia realised merino wool was not everywhere, as it was at home. Having her son solidified the decision to share her love and appreciation for this amazing fibre and yes merino came soon after.

We're still very new around here so please do get in touch on our contact page to share any feedback including brands or products you'd love to see at yes merino. 

Follow us on instagram too! @yesyesmerino

Thanks for your support so far.

P.S Yep, we've used a bit of artificial intelligence to make things look a bit snazzier while we get things going. It also protects babies and children. It's a great stopgap that helps get us to a place where we can support creative talent.