Growing up in New Zealand, where merino wool is widely loved, and with a degree in textile science, I understand why merino wool is so versatile and comfortable, naturally. As a mum, I value the peace of mind of knowing babies and children are warm without overheating. And I wear merino wool to be comfortable, not clammy, and because it's biodegradeable.

yes merino is a curated collection of merino wool baby and children’s clothing with some adult essentials, perfect for the changeable UK climate and lifestyle. Most are from New Zealand and exclusive to the UK. All are small runs with exceptional quality. Enjoy!