Naturally temperature regulating, warm and soft.
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Baby Merino
Merino wool baby clothing for comfort in every season Made from 100%...
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Kids' Merino
Merino wool clothing for kids, designed for everyday comfort Our kids’ merino...
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Women's Merino
Merino wool clothing for women, designed for everyday comfort Our women’s merino...
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Merino Base Layers
Explore our range of 100% merino wool base layers from boutique brands:...
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Golf-Ready Merino
Merino wool is ideal for golf, offering warm but breathable comfort, temperature...
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Men's Merino
Merino wool clothing for men, designed for everyday comfort Our men’s 100%...
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100% Merino Wool Baby Little Lamb Starter Set - Grey Lavender
Regular price £88.00 GBPRegular price -
Women's Merino Wool Thermal Camisole - Mauve
Regular price £39.00 GBPRegular price -
Merino Kids Long-sleeve Tee - Balsam Green
Regular price £28.00 GBPRegular price -
Merino Wool Baby Knee-High Socks
Regular price £12.50 GBPRegular price -
Merino Wool Baby Footless Onesie – Printed
Regular price £33.00 GBPRegular price -
100% Merino Wool Baby Beanie Hat
Regular price £13.00 GBPRegular price -
Babu Merino Kids Pyjama Set - Plum Stripe
Regular price £49.00 GBPRegular price -
Men's Merino Long-sleeve Base Layer - Gibraltar Blue
Regular price £60.00 GBPRegular price -
Women's Merino Wool Heavyweight Trouser Legging - Black
Regular price £165.00 GBPRegular price
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What Should Babies Wear to Bed in Autumn?
Baby sleeping bags are now firmly on the newborn essentials list in the United Kingdom. They’re easy to get on and off, they can’t be kicked off in the middle...
What Should Babies Wear to Bed in Autumn?
Baby sleeping bags are now firmly on the newborn essentials list in the United Kingdom. They’re easy to get on and off, they can’t be kicked off in the middle...
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New to Merino Wool? The Best Merino Clothing to...
New to merino wool and wondering where to start? From cosy merino socks and versatile base layers to baby beanies, children’s tees and women’s vests, discover the easiest ways to...
New to Merino Wool? The Best Merino Clothing to...
New to merino wool and wondering where to start? From cosy merino socks and versatile base layers to baby beanies, children’s tees and women’s vests, discover the easiest ways to...
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What I Wear over Summer (Spoiler Alert: It's No...
I love merino wool but I also love other natural fibres in the hotter weather. My wardrobe is a mixed bag and I share my approach and a few tips...
What I Wear over Summer (Spoiler Alert: It's No...
I love merino wool but I also love other natural fibres in the hotter weather. My wardrobe is a mixed bag and I share my approach and a few tips...
About us
Natural Parent Magazine spoke to founder Julia about merino wool, textile science and why she wants more UK families to discover the fibre New Zealanders have trusted for generations.
Coming up
We had such a great time at The Baby Show ExCeL London in March we will also be at Olympia London from Friday 23 - Sunday 25 October on stand NK15. We're giving away tickets and will have show specials going on so come and meet Julia to learn more about merino wool and feel how soft it is!