Merino wool is wool from the merino breed of sheep. Merino has a natural, finer fibre than other sheep wool which makes softer, more comfortable clothing. The natural benefits of wearing merino wool clothing include: thermoregulation support (cools you down or warms you up as needed by managing moisture), antibacterial and anti-odour (less washing), durable, easy to wash and dry, lightweight, great for layering and travel, supports babies as they develop thermoregulation, scientifically proven to improve eczema and reduce skin irritation, fire retardant and it's biodegradable.

Is merino wool good for babies to wear?

Yes, merino wool is great for babies to wear. Merino wool is very different from traditional wool - it’s soft, breathable, and designed by nature to regulate temperature. That means your baby doesn't need to use as much energy to stay: Warm in cooler weather Cool when it’s warmer Comfortable all day and night Merino can be worn multiple times before washing, making life easier for busy caregivers.

Collection: Fox & Birdie

The Brand: A gorgeous, newly launched boutique New Zealand brand founded by three friends to fill the void for comfortable, high-performing women's golfwear. They blend superfine New Zealand merino wool and organic cotton to create versatile pieces that move effortlessly from the golf course to the clubhouse.

We are thrilled to stock their elegant, fibre-focused collection in the UK. Browse beautifully tailored merino polos and lightweight knitwear, designed for style, performance, and everyday longevity.